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Italian luxury fashion house Gucci announced on Twitter Thursday that it is now accepting ApeCoin (APE). The token will allow you to make purchases in some stores in the United States.
Gucci at the forefront of cryptocurrencies
Florentine fashion giant versusbegan accepting cryptocurrencies in early May with the aim of attracting the most loyal customers to cryptocurrencies, especially after the race to the top of 2021.
In addition to Bitcoin and EthereumGucci has also started accepting payments from lesser known and established cryptocurrencies such as Litecoin, but especially Dogecoin and Shiba Inu. The latter have fun large community, especially among the younger generations, which certainly explains the choice of the Italian high fashion house. Gucci customers can pay by card The QR code was emailed to them.
The president and CEO of the brand Marco Bizzarri spoke on the matter.
Gucci always tries to embrace new technologies when they can offer our customers a better experience. Now that we can integrate cryptocurrencies into our payment system, this is a natural progression for customers who want this option.
Last month it also hit one of the biggest names in the fashion world $ 25,000 in a decentralized autonomous organization (DAO) SuperRare NFT trading platform. In February, the luxury brand released one NFT series in collaboration with the Superplastic toy brand.
Other big names have also dedicated themselves to digital fashion. Dolce & Gabbana presented their NFT collection last September. He launched the German fashion house Philipp Plein, known for its particularly eye-catching outfits Accept crypto payments in August last year. In April Philipp Plein, the controversial designer of the brand, predicted that his company $ 16 million Thanks to the cryptocurrency enthusiasts this year.
Launched last March, ApeCoin is the official cryptocurrency Ecosystem of the Bored Ape yacht club. Even though the token made a splash after its launch, the token failed to maintain that momentum. less favorable market conditions. It currently ranks 31st by market capitalization (behind competitors like Bitcoin Cash and Monero). This is still a great achievement for this token recently launched by Yuga Labs and which could benefit from this news.
Gucci first introduced luxury to the Internet 3
Gucci differs from many of its competitors in its own Appetite for the world of the Web 3 and its many innovations. In particular, the Italian house was the first to sell a high-end NFT, and recently bought several batches within the metaverse sandbox.
Notably, NFT SuperGucci and Gucci Grail allowed their owners to do this Special access to pre-order the Gucci collection before its release to the public. This initiative clearly links the Gucci NFT collections and the new Web3 community to real consumption. important for a luxury brand.
This Gucci announcement prompted another player in the cryptocurrency industry to react, namely the Vechain Foundation. The foundation responsible for vocational training and the Vechain project have indeed offered theirs Offering direct integration of Web services3 in production lines, in particular, simple Product authentication and traceability.
#VeChain can integrate # Web3 directly into your product lines and enable next-generation authenticity, traceability and after-sales functionality using the power of trusted data, IoT and our advanced #blockchain technology.
DMs are open if you want to talk about Tech @gucci. $ VET
– VeChain Foundation (@vechainofficial) August 2, 2022
Let’s see in the future if the Italian house will react positively to this proposal.
Millennials (born between 1981 and 1994) and Gen Z (born between 1995 and 2010) represent more than 40% of spending in the luxury sector, according to a Mckinsey study. According to research firm Triple A, nearly 60% of the cryptocurrency world belongs to people under the age of 34. So Gucci hopes to attract and retain these types of customers long term!
To find out more about the best NFTs and gaming projects right now, read our article here.