Starbucks is moving to Web 3!

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Starbucks is expected to introduce Web 3-related features soon as part of its loyalty program. A way to attract new customers and maintain its status as the world leader in coffee shops and fast food restaurants.

The Giant Coffee Shop goes on a Web Adventure 3

This is a major announcement from Howard Schultz, CEO of the Seattle-based company. Starbucks considers Integrate measurement and rewards related to Web 3 on their loyalty program called Starbucks Rewards.

This program allows its customersreceive various rewards in exchange for your loyalty. To do this, customers must collect stars which are distributed according to your expenses. 3 stars are awarded for every € 1 spent. For example, with 150 stars, the customer is offered a drink. With 450 stars, customers can enjoy extra shots (an extra shot of espresso) or extra syrups and whipped cream for free.

Starbucks CEO Says:

This new Web3-based initiative will allow us to build on the existing Starbucks Rewards engagement model with its powerful star-studded approach to earning rewards, as well as introduce new ways to emotionally engage with customers.

Starbucks should too Dive into the world of NFTs this year, as announced earlier by Howard Schultz. No specific elements have yet been filtered for this web integration and we will have to in time “Starbucks Investor Day 13 September.

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Starbucks is a pioneer and a giant in catering

Strabucks is one of the giants of the world of coffee and fast food. Founded in Seattle in 1971, the company has at least 32,000 coffee shops in over 78 countrieswith over 18,000 of them in America.

Starbucks is the market leader in its segment, far ahead of competitors like Dunkin (formerly Dunkin Donuts) and Costa Coffee. The company has achieved a turnover of over $ 24.61 billion in 2021. It has been steadily increasing since the early 2000s, with the exception of 2020 and 2021, mostly due to the COVID-19 pandemic.

Starbucks sales over the past 15 years (source: statista.fr)

The company’s quarterly results are more than positive. In fact, Starbucks has achieved record sales $ 8.2 billion quarterly with a growth of 9% quarter on quarter. The numbers that show the excellent state of health of the American company. results, Starbucks shares have risen nearly 5% in the past 5 days.

Starbucks is considered a pioneer in development famous “third places”. This hybrid spaces between work and home which have become popular around the world over the past 20 years. In addition to its loyalty program that attracts customers to its stores, Starbucks has also created an affordable model where gift cards are essential. They can be offered for a birthday or retirement and allow the brand to do so earn a substantial income and from ensure generous cash flow.

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The brand was also part of it first pass the mobile app switch especially for payment and its loyalty program in 2011, so it’s no surprise that he was one of the first to line up on Web 3.

Starbucks isn’t the only company interested in the promise of Web 3. Gucci recently announced that it will allow payment with a choice of cryptocurrencies in some stores.

Over the past month, the blockchain startup has almost raised the Hang $ 16 million during fundraising led by Paradigm, one of the investment giants of the cryptocurrency industry. Hang is said to already have contacts with large companies such as The beer giant Budweiseror Bleacher Report sports multimedia group. A sign of the interest of these large companies in the world of blockchain and network 3.

To learn more about Apple and its adventures in the metaverse, check out our article here.

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