The cryptocurrency company Sorare becomes Milan’s “Premium Partner”


Nothing stops the development of the French startup Sorare! NFT is expanding partnerships in the sports sector, offering more and more products to its millions of users. The latest example is the partnership with the legendary Italian club AC Milan.

Partnership between Sorare and Milan

On 25 July, the French company Sorare signed a partnership agreement with Serie A, the Italian football league. Sorare can now offer this deal Play NFT cards with the image of the player plays in this league. To be precise, according to Sorare himself on Twitter, the deal does not include 20 clubs in the Italian league, but only 17. Inter, Rome and Juventus they are not currently part of the agreement. However, the French firm says it is working with these clubs to include them soon.

The new partnership signed by Sorare concerns a club, Milan, defending champion. This long-standing partnership makes Sorare the official partner of the AC Milan NFT fantasy football game. This merger aims to support the club in its Web 3.0 development strategy.

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Reaction after the signing of the contract between Milan and Sorare

“We are delighted to welcome Sorare to our exclusive premium partner family. Today marks the beginning of a new adventure with a young and exciting brand at the forefront of the NFT revolution that successfully combines digital collectibles and fantasy sports. As an innovative club, we are exploring this space with a clear strategy, with the goal of offering our more than 500 million fans around the world exciting additional ways to interact with their club. That’s why we are so excited to partner with Sorare and present their digital collectibles to our fans. Kasper Stilsvig, Financial Director of Milan

“We are creating a passionate gaming experience where fans can connect with football and the global community. On Sorara, they are really the focus of the game. We are proud to partner with legendary AC Milan to help them connect with fans around the world through the future of collectible football. »Michael Meltzer, Business Development Manager at Sorare

With this agreement, Sorare became one of the “Premium Partner” Club of Milan, as well as:

  • BPM Bank;
  • BMW;
  • Soccer ball;
  • Skrill;
  • wefox.
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Milan’s marketing strategy includes various levels of sponsorship. So, in addition to the “premium partners” there are:

  • Main partners: Puma, Emirates, Konami, BitMEX;
  • Official partners: StarCasino Sport, Snaipay, Siro;
  • Partners: A2A, About Vintage, Beretta, Eneos, Oppo, Segafredo, Socios, etc.

What is NFT Sorare game?

Sorare is a French company that offers the Fantasy Football blockchain game. Even the principle of the game create a football team buying 5 player cards. From a technical point of view, these cards are NFTs and can be purchased with the Ethereum cryptocurrency. Once the teams are formed, the players compete against each other. The performance of the teams depends on the individual performance of the players in the real football league.

With his game, Sorare meets Great success. Last year, the French company entered the unicorn category, which is a company with a capitalization of over $ 1 billion. over 2 million users worldwide.

Finanzas News